Harvard.xxx a Brand Cautionary Tale as Web Adds New Names

Harvard University paid as much as $299 to register the last time the World Wide Web's global overseer added a domain name to familiar ones including .com and .net. Rather than seeking a new opportunity, it signed up to keep harvard.xxx from being used as a porn site.

http://www.bloomberg.com/news/2013-04-15/harvard-xxx-a-brand-cautionary-tale-as-web-adds-new-names.html