If you haven't seen this yet, you have to. Coke did a great job of taking advantage of a hostile situation.
http://amarillo.com/blog-post/terrence-hunley/2013-04-08/new-coke-ad-makes-light-denny-hamlin-joey-logano-incident
http://amarillo.com/blog-post/terrence-hunley/2013-04-08/new-coke-ad-makes-light-denny-hamlin-joey-logano-incident
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