Coconut water Zico , under new ownership, is broadening its ad strategy. The brand Monday launched its first national advertising campaign since being purchased by Coca-Cola in April 2012.
http://www.adweek.com/news/advertising-branding/coca-colas-zico-launches-first-work-bssp-148599
http://www.adweek.com/news/advertising-branding/coca-colas-zico-launches-first-work-bssp-148599
