Shopper engagement is a tough job for marketers and their agencies. It's about getting a consumer to make that leap of faith to rent a hotel room, carry their product from the retail aisles to the checkout line, or favor one soda over another at a restaurant.
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http://www.mediapost.com/publications/article/197759/companies-take-home-effies-for-shopper-engagement.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+marketing-daily+%28MediaPost+%7C+Marketing+Daily%29
