Sometime before Mary Roach's new book got the title " Gulp ," I like to think that's what her editor did in mock, cartoonish panic on hearing that the author planned to dive into the human digestive system.
http://www.bloomberg.com/news/2013-04-08/elvis-s-enemas-urge-mary-roach-along-digestive-quest.html
http://www.bloomberg.com/news/2013-04-08/elvis-s-enemas-urge-mary-roach-along-digestive-quest.html
