It was five years ago this week that Beam Global Spirits & Wine - as Beam Inc was then known - started to come to terms with Pernod Ricard's last-minute grab of takeover target Vin & Sprit and the Absolut vodka brand at the end of March, 2008.
http://www.just-drinks.com/analysis/beam-keeps-powder-dry-after-losing-race-for-absolut_id110118.aspx?
http://www.just-drinks.com/analysis/beam-keeps-powder-dry-after-losing-race-for-absolut_id110118.aspx?
