Budweiser is known the world over for their bowtie logo. If, for some reason, you weren't aware of the bowtie, Budweiser is making sure it's an association you'll never forget as it is literally being incorporated into the shape of the can.
http://www.examiner.com/article/budweiser-to-debut-bowtie-shaped-can-may-6?cid=rss
http://www.examiner.com/article/budweiser-to-debut-bowtie-shaped-can-may-6?cid=rss
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