Rum plays up - and ignores - its Caribbean roots

For the rum world, it's a more serious question than it sounds, and the answer exposes a schism in the industry, a divide between massive producers who value uniformity in a global market and smaller players and connoisseurs who prefer nuanced production that reflects the time and place a rum is made.

http://www.nbcnews.com/business/rum-plays-ignores-its-caribbean-roots-1C9510787