The beer company has been developing the new look 'dented-middle' can mimicking their logo over the past three years.
http://www.dailymail.co.uk/news/article-2310095/King-Beers-smartens-look-new-bow-tie-years-making.html?ITO=1490&ns_mchannel=rss&ns_campaign=1490
http://www.dailymail.co.uk/news/article-2310095/King-Beers-smartens-look-new-bow-tie-years-making.html?ITO=1490&ns_mchannel=rss&ns_campaign=1490
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