In what has to be one of the most unusual marketing efforts by a large brewer, Olympia Beer has offered to pay $1 million dollars - in increments of $25,000 a year for the next four decades - to anyone who can find conclusive evidence of a live Bigfoot.
http://brookstonbeerbulletin.com/olympia-beer-offers-million-dollar-prize-for-finding-bigfoot/
http://brookstonbeerbulletin.com/olympia-beer-offers-million-dollar-prize-for-finding-bigfoot/
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